The Crucible

Warning: Strong language. Stronger feedback. The Crucible is where delusional founders get destroyed before the market does.

What it is

Live, recorded teardown of your strategy. Vol calls bullshit; you defend. If your idea survives, you walk out with Proof—a public artifact that shows you can withstand pressure.

Who should apply

  • Series B/C founders whose culture is slipping.
  • Leaders drowning in process and politics.
  • Anyone courageous enough to be wrong in public.

Why it works

Resistance builds ideas. Most execs live in rooms of agreement. The Crucible gives your vision the fight it needs to get sharp.

Apply

Two ways to get in:

  1. Open Call (free) – If selected, you’re roasted live. You get the edited cut + Proof badge if you survive.
  2. Private Crucible ($9,500) – Off‑camera, on your turf, same rigor. You get the internal cut and action plan.

Open Call

Pitch us in 6 sentences. If we smell courage, you’re in.

Email your 6 sentences

Mailto opens your email client. No portals, no funnels.

Private Crucible

We come in hot, you walk out aligned with a plan you can actually execute.

Book privately

Audience Seats

Watch founders fight for their lives. Learn more in 60 minutes than in 6 podcasts.

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Disclosure: We use simulated mentor personas to challenge thinking (e.g., “Steve Jobs”). It’s inspiration, not endorsement.